Your bulk email service provider should offer some kind of email tracking. To do that, your bulk email service provider will need to offer you your choice of SMTP servers, and will likely come will features like mail staggering-so your emails are sent out in smaller batches, rather than all at once. You’re likely looking for a bulk email service so you can send out high-volume emails without triggering any red flags. The most important feature of any bulk email service is its email deployment. If there aren’t any built-in features to design your email from scratch, you’ll need to import your design or copy/paste the HTML for it. Bulk email services aren’t as concerned with email design as standard email marketing platforms, but you can often find at least some intuitive design elements. For example, you may be able to segment that list, sending emails to only a portion of your audience, or you may be able to remove email addresses that are duplicates, or that are no longer active. You should also have access to features that help you organize and manage that list. Your bulk email management platform necessarily allows you to enter your list of intended recipients. Top Features of Bulk Email Servicesīulk email service providers typically have some combination of the following features: It’s practically impossible to send bulk emails without the help of a bulk email services provider to coordinate the send if you try to send too many emails at once from your own server, or without adjusting the timing, it could get you flagged as spam. Here are a few other purposes for bulk email services: Though bulk email can technically be used for a variety of purposes, it’s mostly used for marketing or advertising campaigns, or to send a mass informational update to your customers. Mailchimp Transactional Email (formerly Mandrill)īulk email sending refers to a large quantity of emails sent all at once, to many individual recipients.
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